“ Today the market is very composite, as a designer I have to be able to control different phases. From production to reception by the end customer.
The fact that I can see a direct line, a linear path, between these two extremes, is the fundamental condition for me to work on a project.”
Giabsarchivio: contemporary sartorial style
Right from the start we asked the Japanese designer Jumpei Nakaarai to give a creative boost in terms of creation. He has started working directly as the creative director of the brand to find a balance between materials, productive performance and costs. Without ever giving up quality, through the merging of natural and synthetic fibers. We are aware that, in today’s market, the model, fit and peculiarity of fabrics are the values that matter most to the end customer.
Research on materials
In the production of Giabsarchivio collections we start from research on materials. Bruno Ballerini, who has been working at Giab’s for over forty years – taking over more recently its management, is the person that takes care of research and selection of materials.
Starting with the right materials is a significant advantage when it comes to jackets and coats, as the fabrics can often speak volumes on their own. For pants, by mixing natural fibers (wool, cotton, etc) and polyamide, we obtained a stretch fabric that does not need ironing. The same silhouette of the Masaccio is structurally connected to the use of particular and sought-after fabrics such as Jersey, techno-lanes, cotton and polyamide yarn or techno-linens. Jersey fabric stands out as a particularly successful selection for us. It embodies our commitment to creating lightweight garments: for instance, our summer Masaccio trousers are exceptionally light (tipping the scales at roughly 200 grams), and for winter, we achieve warmth without the weight by selecting lighter fabrics for our lines.
This cutting-edge fabric was an instant hit in Japan and, although it took a while for other markets to embrace it, we’re confident that these textiles are now poised to make a significant impact.
A Look to the Future
In honor of the 70-year Tuscan heritage of the Giab’s brand, we are committed to minimizing waste and further strengthening our in-house production, with a significant focus on investing in young craftsmen. The generational shift is a critical issue for a craft-based production like ours. We want to keep everything here, deeply rooted in Tuscany, Italy. We aim to be connected to our land and to truly understand what the end customer desires, not just to sell products for their economic value. In Japan, thanks to our collaborators and our sales network, we are able to tailor our offerings.
In Europe, we are strong in several countries, such as Germany, and we are developing ties with Hong Kong. We also see India as an interesting partner: we have already started to sell there and want to expand our reach.
In naming our products, we wanted to reinforce our connection to the region where we were born. Names like Masaccio, Tintoretto, and Strozzi link us to the Florentine Renaissance, to the glorious history of Florence. Abroad, this detail is perceived as a significant element of tangible value.
“Every Giabsarchivio garment has a label stating ‘Sewn in Florence’. It’s a true warranty label for high-quality tailoring. We are dedicated to hiring young tailors and pairing them with more experienced individuals; this way, we can cultivate the best local workforce to meet the challenges of international markets” says Bruno Ballerini.